A few weeks ago, Mod Coach posted a blog entry about the importance of testing your company’s website to ensure that it fulfills its intended objective: serving as a valuable resource for visitors hoping to learn more about your company and its products. It’s a topic near and dear to us here at Excel Homes because we’ve gone to great lengths over the past few years to improve our website and make it the best possible resource for visitors.
The challenge for us – and for just about any modular home builder – is to make sure our website caters equally to two related but very different audiences: modular home builders and prospective home buyers. Accomplishing this objective doesn’t have to be difficult. In our case, there’s plenty of content that speaks to both audiences, but we’ve also taken the time to create distinct sections of our website specifically for builders and home buyers.
Mod Coach recommends testing your website by observing how people navigate and interact with it. It’s a simple test, and one we plan to try in the near future. We currently test our website by paying close attention to the feedback we receive from builders and home buyers, and our website is constantly evolving based on that feedback.
With that in mind, we’d like to issue a formal request for feedback with this blog entry. Whether you’re a builder or a home buyer, please take a few minutes to visit ExcelHomes.com and let us know your thoughts, either with a comment on this blog entry or in an email to email@example.com.
We’ve asked for feedback before, but we’re always hungry for more. What did you like about the website? What didn’t you like? What did you find helpful? What would you like to see more of? We like praise, but we like good constructive criticism even more, so don’t be afraid to give us your brutally honest opinion.